Hands on CTO / Architect / Engineer with more than 20 years of experience, solving complex business challenges and delivering cost effective solutions. A leader who can both, discuss the big pictures with C-suite, and drill down and code with the best of them. Experienced in recognizing technical talent, building an effective team and creatively solving the hardest problems.

Skills

Experiences

• Zonda, as part of its portfolio of businesses, owns 8 e-commerce sites that sell architectural blue prints
• Integrated newly acquired Houseplans.com with existing Zonda Plan Sales group without impacting on-going business
• Consolidated all existing sites running Magento to Houseplans platform, that was designed to be multi-tenant
• No additional traffic or revenue loss during migration
• Mapped and merge two different e-commerce data models together, including history
• Now providing a singular and consistent view of all channels and operations
• Implemented industry leading features to support revenue growth, including through COVID. For example:
• Invented Express Cost-to-build feature that automates both customer and backend making a labor intensive product into a fully automated one
• Near real time integration with Salesforce for lead management and sales journey tracking
• Ranking 90%+ for Core Web Vital scoring leveraging all layers of technology, from CDN, image optimization, HTTP header caching, responsive image tag and etc
• Managed cost and team through market turbulence with minimal variance
• Kept AWS cost increase to a single digit percentage, while revenue grew 2-3x
• Created a fully automated AWS environment leveraging Terraform, Nomad, and CI/CD, enabling fully stateless servers with zero internal SSH

• Houseplans sold architectural stock plans online
• Migrated away from an ASP to an open source framework hosted in AWS
• Created a bespoke e-commerce framework backward compatible with ASP's data structure by reverse engineering all features
• Built a team to run product management, development and operations from scratch
• Turned around declining revenue to nearly 2x and increased growth rate with constant experimentation
• Rebuilt UX for simpler user journeys with significantly fewer steps and distractions
• In addition to improving technical SEO, implemented a content management system with automation to easily target new market segments
• Company was acquired by Zonda after being recognized as an industry leader in revenue and growth

• Bolt was a startup to compete in digital content marketing and optimization/testing space
• Delivered a unique web cloning technology that can duplicate any content, including Javascript/AJAX, that you can find online
• Helped Coupang (Korea's largest e-commerce site) scale their marketing campaigns
• Created a pure Javascript based HTML editor, that can edit any page online, within the browser

• Stylehive was a social network for shopping and fashion
• Rebuilt an engineering team after original team exited
• Re-engineered the platform while business was ongoing
• Improved stability to better than 99.9%
• Stopped ever increasing production cost
• Company was acquired by ThisNext

• Stabilized a large E-commerce platform experiencing architectural and production choice issues
• ATG content management system could not deploy to production reliably causing repeated outages.
• Rewrote the content deployment process making it a 100% reliable
• Company was acquired by L'Oreal
• Lead global E-commerce architecture for L'Oreal resulting in ASP strategy

• Delivered company's first fully integrated customer self service & sales support platform.
• Built a high performing engineering team that delivered one of the company's largest effort, "Global Web Sites"
• Lead definition of Web technology and standards for the enterprise by creating Global Web Stands specifications.
• Worked closely with Enterprise backend and data services team to create a real time customer platform for the first time.

Education